Job Category:
Sales and Business Development ; Fundraising, Healthcare Services and Wellness ; Other Healthcare Services and Wellness Jobs, Technology and Digital Media ; Other Technology and Digital Media Jobs
Headquartered on a 22-acre campus in Ontario and fully affiliated with the University of Toronto, Baycrest is the global leader in developing anproviding innovations in aging and brain health.
Baycrest is unique in the world, combining a comprehensive system of care for aging patients, one of the world's top research institutes in cognitive neuroscience, dedicated centres focused on mitigating the impact of age-related illness and impairment, and unmatched global knowledge exchange and commercialization capacity.
Baycrest is the global leader in developing and providing innovations in aging and brain health. Baycrest is unique in the world, combining a comprehensive system of care for aging patients, one of the world's top research institutes in cognitive neuroscience, dedicated centres focused on mitigating the impact of age-related illness and impairment, and unmatched global knowledge exchange and commercialization capacity.
Fully affiliated with the University of Toronto, Baycrest is playing an important role in training and enlightening future professionals who will have the responsibility of caring for our aging population. Each year we provide students with practical on-site training in almost every health-care discipline.
The Baycrest Innovation Engine develops, evaluates and transfers new practices, knowledge and products from our health sciences platform to the division at Baycrest responsible for bringing products to market, and has a system-wide impact on care delivery, quality of life and health and wellness.
Baycrest, a world-class leader in innovation in aging, provides care through a unique continuum of care system ranging from wellness programs, residential housing and outpatient clinics to a 472-bed nursing home, and a 300 bed complex continuing care facility.
The mission of the Baycrest Foundation is to enrich the quality of life of our community by supporting programs and services that promote excellence in care, research, and education in the field of aging.
Baycrest is reinforcing its commitment to advancing the field of aging on a global scale. The Baycrest Foundation will embark on a major global fundraising campaign to raise $600 million in the next 10 years to support The Next Generation of Baycrest. The campaign will not only be transformative to Baycrest, but will have the potential to transform geriatric medicine and patient care delivery to seniors around the world.
The newest campaign, which is to raise $600 million over the next 10 years, is the largest ever in Baycrest Foundation history!
To support the achievement of its campaign objectives, the Baycrest Foundation has a full-time opportunity for a
MANAGER, DIGITAL & DONOR COMMUNICATIONS
ABOUT THE BAYCREST FOUNDATION Baycrest, a world-class leader in innovation in aging, provides care through a unique continuum of care system ranging from wellness programs, residential housing and outpatient clinics to a 472-bed nursing home, and a 300-bed hospital that includes both Acute and Complex Continuing Care.
The Baycrest Foundation raises funds to support Baycrest’s vision: to be the global leader in providing innovative and effective solutions to the challenges inherent in the process of aging through the integration of exemplary clinical care, education and scientific discovery. The Baycrest Foundation does this through developing and nurturing relationships with community leaders, donors and prospects in Toronto, Canada and internationally, and by generating awareness and recognition for Baycrest and its work.
ABOUT THE OPPORTUNITY The Manager, Digital & Donor Communications, Baycrest Foundation, reports directly to the Director, Digital & Donor Communications. This role is responsible for supporting all Baycrest Foundation programs and events with the oversight of relevant materials, print initiatives and marketing collateral, consistent with the Baycrest messages and brand while engaging the Foundation with all manners of existing and new digital environments.
The role oversees the Digital & Donor Communications staff, with a focus on supporting media relations for the branding campaign, the ten-year capital campaign and events. In support of the latter the Manager will work to generate positive media coverage for Baycrest Foundation at the local, national and international level to further the strategic goals as laid out in the Foundation business plan and strengthen brand recognition and value.
JOB PROFILE The Manager, Digital & Donor Communications will be responsible for: Media and Donor Relations: • Evaluating media opportunities daily to maximize positive visibility of Baycrest Foundation to target audiences. • Developing and executing comprehensive strategic media plans to enhance the Foundation’s reputation by researching trends to identify proactive and reactive media relations opportunities. • Extending the reach of news stories by using digital media tools (pitch engine, Facebook, Sysomos/Marketwire Heartbeat, Twitter, Pinterest, LinkedIn, YouTube, Tumblr, blogs, etc.). • Incorporating digital and emerging platforms best practices into operating plans and execution. • Proactively pitching story ideas to local, national and international media. • Responding to daily media enquiries. • Connecting regularly with donors and community members to pitch their stories and engagement with Baycrest to local media outlets. • Working with support staff to write press releases, news stories, speeches, editorials, blogs, media invitations and etc. • Supporting Foundation events (i.e. Scotiabank Pro-Am, Gala, Barrie to Baycrest, Women of Baycrest, cultivation events, etc.). • Seeking opportunities to establish editorial partnerships with key media. • Building strong internal and external relationships (maintaining contacts with media, experts at Baycrest, Public Relations people at other Foundations and organizations, etc.) to generate positive Public Relations and media coverage. • Briefing the Foundation President and event participants before interviews, including overseeing the writing of briefing notes and preparing Q&A’s. • Reducing the risk of negative publicity - issue managing Foundation public relations and media to ensure timely, proper, accurate and sound research, information gathering and distribution of information to the right audience. • Managing media relations functions during a crisis management. • Updating media contacts list on a regular basis.
Editor/Writer • Overseeing the writing/editing speaking points and briefing notes as required for events, media relations or issues management briefs and communications materials. • Reviewing/editing copy for donor communications, reports, newsletters, website, invitations, program books, social media, blogs, etc. • Working with vendors and external creative to develop stellar print and digital collateral in support of Foundation campaigns and events. • Overseeing editorial calendars, processes and copywriting and design operations.
Human Resources • Overseeing staff to work as a cohesive support team to Foundation events and initiatives and to be engaged in activities in support of the digital and new media strategy for the Baycrest Foundation. • Managing staff performance and career development, ensuring proper metrics are in place, conducting performance reviews, and ensuring the availability of skill development, coaching and training opportunities. • Contributing to a culture in the Foundation that emphasizes accountability, program/service excellence and provides for staff development and recognition opportunities.
QUALIFICATIONS • University degree in Journalism, Communications or other relevant discipline. • Certification in Fundraising (‘CFRE’) is an asset. • Minimum of five (5) years in Public Relations, ideally with an Agency having a focus on health care clients. • Prior experience should include: maximizing the use of traditional and digital media vehicles to reach the media, outreach to bloggers, development of creative proactive media pitches, drafting press releases, backgrounders, Q&A’s, official statements, responding to media enquiries, briefing spokespersons, organizing press conferences, assisting with crisis communications, and issues management. • Practical experience providing for industry knowledge of best practices, social media, new innovations in media and digital platforms, partnership possibilities and emerging digital trends in non-profit and corporate communications. • Experience promoting non-profit events and getting the charitable giving angle. • Experience working with various funders, sponsors and corporate partners. • Proficient in the use of Microsoft Office, news photography; social new media tools (Twitter, Facebook, Tumblr, Pinterest, LinkedIn and social media monitoring tools; media releases tool – pitch engine, etc.), and budgeting. • Strong interpersonal skills to build ‘trusting relationships’ with all kinds of people (senior leadership team, donors, reporters, bloggers, general public, online and in real-time). • Strong news writing ability and keen news sense to find the persuasive story angle. • Strong analytical skills to understand the impact that issues may have on the reputation of the Foundation and how best to strategically manage the situation at hand. • Superior editorial and copywriting skills. • Ability to juggle multiple projects or assignments and meet required deadlines. • Ability to be self-directed in day-to-day responsibilities, requiring little supervision, and advising the Director of Digital & Donor Communications Familiarity with various types of charitable events (walks, drives, galas, digital media events like Tweet-ups).
Qualified candidates are invited to submit a cover letter and resume quoting job posting number 12-0641 to postings@baycrest.org
Baycrest appreciates all applications to this position, only those candidates that are selected for an interview will be contacted. Thank you!
As staff we all share in maintaining a safe care environment for clients, families, and visitors and a safe work environment for staff, students/researchers, physicians and volunteers.
