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Manager, Marketing & Business Operations
 
Job Type: Contract
Location: Toronto, ON, CANADA; Gta, ON, CANADA;
Job Category: Sales and Business Development ; Business Development, Sales and Business Development ; Field Sales, Marketing ; Other Marketing Jobs
Job Industry: Healthcare and Medical Services
Job Career Level: Management
Number Of Positions: 1
Date Posted: Dec 6, 2012
Contact E-mail:  postings@baycrest.org
 

Headquartered on a 22-acre campus in Ontario and fully affiliated with the University of Toronto, Baycrest is the global leader in developing anproviding innovations in aging and brain health.

Baycrest is unique in the world, combining a comprehensive system of care for aging patients, one of the world's top research institutes in cognitive neuroscience, dedicated centres focused on mitigating the impact of age-related illness and impairment, and unmatched global knowledge exchange and commercialization capacity.

Baycrest is the global leader in developing and providing innovations in aging and brain health. Baycrest is unique in the world, combining a comprehensive system of care for aging patients, one of the world's top research institutes in cognitive neuroscience, dedicated centres focused on mitigating the impact of age-related illness and impairment, and unmatched global knowledge exchange and commercialization capacity.

Fully affiliated with the University of Toronto, Baycrest is playing an important role in training and enlightening future professionals who will have the responsibility of caring for our aging population. Each year we provide students with practical on-site training in almost every health-care discipline.

The Baycrest Innovation Engine develops, evaluates and transfers new practices, knowledge and products from our health sciences platform to the division at Baycrest responsible for bringing products to market, and has a system-wide impact on care delivery, quality of life and health and wellness.

Baycrest, a world-class leader in innovation in aging, provides care through a unique continuum of care system ranging from wellness programs, residential housing and outpatient clinics to a 472-bed nursing home, and a 300 bed complex continuing care facility.



A strategic focus of Baycrest is to be a workplace of choice - where we attract, develop and retain the most talented and committed leaders and staff, a workplace that supports and encourages an environment where our people can excel and achieve their personal best.

The Terraces/Wagman has a full-time opportunity, one year contract, for a
MANAGER,
MARKETING & BUSINESS OPERATIONS

who will be responsible for developing marketing strategies, ensuring high occupancy rates, facilitating admissions, supervising staff, ensuring excellent customer service and coordinating on-site support services.

The Manager will also work as part of a three person management team together with the Manager of Health and Wellness Services and the Program Director, Terrace & Wagman Centre to ensure overall service provision, strong teamwork and on-call support.

Non-Union – 1.00 F.T.E. – 70.0 Hours Bi-weekly –
Full Time Temporary (Approximately 1 year)

Responsibilities include:
• Developing an annual marketing plan including budget, in conjunction with Financial Services, Public Affairs Department and the Terraces.
• Providing input to the Public Affairs Department in terms of marketing and sales policies, advertising direction, media relations, direct mail, sales materials and general marketing direction for the Terraces and Wagman Centre.
• Implementing site-specific elements of the marketing program, within available budget.
• Providing input as to product and services offered, and how these should be changed to meet evolving client demands.
• Working with Public Affairs to seek out appropriate community advertising placements, providing advice regarding timing and implementation of placements.
• Seeking appropriate community media relations opportunities and, with the assistance of the Public Affairs Department, implementing this coverage.
• Developing and implementing a Community outreach plan which may include:
trade or mall shows; speaking engagements; sponsorships; membership in community organizations; service or community or volunteer boards; organization of major community events held at the resident; use of site by appropriate community groups.
• Developing and maintaining a community mailing list.
• Responding to all marketing enquiries in a professional, personal and timely manner.
• Providing training to all site personnel designated to answer enquiries and/or
conducting tours, as required.
• Educating all site staff as to the vital role they play in marketing the site.
• Acting as a role model for other staff, contributing to the atmosphere and
demonstrating the attitude necessary to meet the philosophy, goals and objectives of the Terraces/Wagman Community.
• Ensuring vacant suites are ready to show to prospective clients.
• Tracking all marketing enquiries and providing monthly reports regarding referral
sources, follow-up outcome, etc.
• Providing input annually on occupancy projections, suite rates and resident rate
increases.
• Tracking admissions, discharges and unpaid vacancy days, and relating this information to occupancy targets.
• Working closely with the Admissions, Discharge and Transfer (‘ADT’) department to coordinate the waiting list and prioritizing applicants for assessment.
• Facilitating a smooth transition for new residents by coordinating move-ins, signing occupancy agreements, scheduling apartment preparation with support service staff members, arranging moving day details, and providing any other information that the resident and family might request.
• Responsible for monitoring the site competitors and keeping competitor information current and brochures, ads, prices, etc., on file.
• Maintaining an awareness of industry trends and activities and their impact upon the site.
• Participating as a member of the Terraces/Wagman team, including: attending
meetings; and establishing relationships with other departments, etc.

Qualifications include:
• Post-secondary education with a preference to Business Administration, with a major in Sales, Marketing, Communication or Public Relations, or a background in an industry related to the position (i.e. real estate, healthcare or sales).
• Minimum five (5) years of business experience in the retirement, or health care sectors.
Equivalent combinations of education and experience would be considered.

• Proficiency in Microsoft Office suite of software, i.e. Word, Excel, PowerPoint, Explorer.
• Excellent interpersonal communication skills.
• Excellent computer skills plus an ability to write reports clearly and concisely.
• Excellent verbal and written communication skills.
• Knowledge of Yiddish is an asset.
• Excellent time management skills plus ability to delegate tasks and establish priorities.
• Must exhibit strong ability to operate as a self-manager and demonstrate initiative and enthusiasm.
• Must be able to demonstrate personal tact, empathy and patience with seniors and their families.
• Must be available or a flexible schedule, which may include weekends and/or evenings.

Qualified candidates are invited to submit a cover letter and resume
quoting job posting number 12-0702 to postings@baycrest.org

Baycrest appreciates all applications to this position, only those candidates that are selected for an interview will be contacted. Thank you!

As staff we all share in maintaining a safe care environment for clients, families, and visitors and a safe work environment for staff, students/researchers, physicians and volunteers.



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