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Marketing Coordinator, Discovery Channel (6 Month Contract)
 
Job Type: Full Time
Location: Scarborough, ON, CANADA;
Job Category: Marketing ; Advertising and Media
Job Industry: Media Production
Job Career Level: Experienced
Number Of Positions: 1
Date Posted: Sep 14, 2012
 
 
Posting Date: September 14th, 2012
Closing Date: September 21st, 2012
Position: Marketing Coordinator, Discovery Channel (6 Month Contract)
Reference Number: I-031
Location: Toronto (Agincourt)
Salary: Commensurate with qualifications and experience.
Hours of Work: 40 hours per week. Overtime as required.
Responsibilities:
Working closely with the Director (Marketing), and Associate Manager (Marketing), this position is responsible for the daily execution of the marketing plans (for consumer & trade advertising, events and promotions) for the Discovery group of channels - Discovery, Discovery World, Discovery Science, Investigation Discovery, and Animal Planet.
§         Communicating marketing priorities to key stakeholders.
§         Maintaining on-air promo optimization to ensure properties are supported effectively.
§         Developing marketing initiatives and strategies to drive traffic to the Discovery group digital properties and to support the long-term health of the digital brands.
§         Briefing creative and design teams (and other departments as needed) on marketing strategy and messaging.
§         Liaising between departments to successfully execute coordinated and cohesive marketing initiatives.
§         Establish and execute social media marketing strategy and maintain priority list and messaging.
§         Build and provide research for external media plans.
§         Negotiation of merchandise orders and sourcing of best rates for venues, rentals, talent for events.
§         Provision of all support functions for team: research, sourcing, shipping, packaging, tracking, controlling flow of merchandise and maintaining detailed merchandise records, gathering post-promotional data for reports.
§         Process invoices and maintain Budget Control Report.
§         Assisting the marketing team with coordination and execution of live events.
§         Updating and distributing status reports.
§         Maintain database of campaign elements, program schedules, and press releases.
§         Monitor, record and analyze competitive initiatives.
§         Other duties as assigned.

Qualifications:
§         Professional, creative, resourceful and action-oriented.
§         Self-motivated, enthusiastic, strong interpersonal skills.
§         Strong written and verbal communication skills.
§         Superb time management and organizational skills.
§         Advanced working knowledge of Microsoft Office & Photoshop.
§         Actively engaged in social media platforms and able to identify opportunities for Marketing applications.
§         Understanding of research methods and applications.
§         Creative writing skills considered a valuable asset.
§         University/post-secondary education required, with emphasis on Marketing preferred.

Application Details:
Only applicants who complete the attached questionnaire will be considered.

Please quote reference number: I-031
Only those applicants selected for an interview will be contacted.

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