POSITION ID: 1382-001 CALL NO: 12-095 (Non-Union)
This job profile reflects the general details considered necessary to perform the principle functions and shall not be construed as an interpretation of all work requirements inherent in the job. Applicants are required to demonstrate in their applications and in the interview process that their qualifications for the positions match those specified. Applicants may be required to undergo a skills assessment.
Job Designation: Marketing Supervisor
Department: Recreation & Culture
Pay Grade: 5
Salary Range: $70,249 - $84,333
Under the direction of the Manager, Support Services, the Marketing Supervisor is responsible for the development, implementation, management and monitoring of a marketing, promotion and advertizing strategy for all services in the Recreation and Culture Department. Responsible for the review of trends, demographics, and programs pertaining to departmental services.
Duties include, but not limited to:
• Development, implementation, management and evaluation of marketing strategies and revenue generation activities related to all Recreation and Culture services and facilities.
• Department lead for attracting and retaining clients who desire to advertise in Recreation and Culture facilities. This includes, but not limited to, arena board, digital display and brochure advertising.
• Enhancement, maintenance and monitoring of the department’s website as an effective marketing tool.
• Conducting market research including the assessment of community and user group needs to meet market demands and forecast and recommend new and innovative directions.
• In cooperation with Policy, Strategy and Communications Department, manages the coordination, design and production of promotional material including development of graphic / printing services, project scheduling and implementation.
• Delivering a wide variety of marketing communication materials including advertising copy, website copy, event materials and displays, newsletters, articles and publications, including the coordination of the Parks, Recreation and Culture Guide
• Establishing positive and effective relationship with local businesses, public and other town departments to ensure a positive and substantial profile of the Recreation and Culture Department.
• Department lead for Recreation and Culture events such as family day.
• Developing policies, departmental procedures and best practices related to marketing and trends / program analysis. This would include the creation of data templates and standardized customer feedback processes.
• Developing and maintenance of a Customer Feedback system.
• Incorporating trend-setting marketing research and advertising approaches to ensure the Departments brand and relevancy in the market place is maintained.
• Oversees the Recreation and Culture e-newsletter program.
• Performing other duties as assigned.
Note: Some weekend and evening work is a requirement.
• Post-Secondary degree or diploma in Marketing/Business Administration or related discipline.
• Minimum of 5 years of professional experience in marketing, business analysis, research or planning positions. Demonstrated experience creating, planning and executing tactical marketing and product promotion plans is desirable.
• Proficient in customer research, including customer value measurement and geo-demographic analysis.
• Ability to work independently and as a team member on an assigned project with equally successful results.
• Excellent research, report writing, project planning and project management skills.
• Financial management, marketing, and customer service skills are essential.
• Ability to write to a variety of targeted audiences. Excellent writing and editing skills.
• Excellent oral presentation and interpersonal skills enabling effective relationships with partner organizations, local business and the customers.
Applications will be accepted on-line at www.oakville.ca
in the current opportunities section no later than midnight on December 5, 2012
: November 28, 2012
Personal information collected from applications and resumes is collected under the authority of the Municipal Act, 2001, and will be used to determine qualifications for employment. Questions about this collection of information should be directed to Human Resource Services, 1225 Trafalgar Road, Oakville, Ontario L6H 0H3.